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Student Life

Students attend the If We Can You Can 2019 Dinner

Six of our Innovation, Creativity and Entrepreneurship (ICE) Masters students recently attended the If We Can You Can 2019 dinner alongside Dr Paul Richter, DPD of ICE and Alison Shaw, David Goldman Visiting Professor, 2018 and now Professor of Practice for Success and Progression.

The If We Can You Can Challenge is the North East’s start-up business competition, created to inspire and encourage North East entrepreneurs to either set up businesses or give their established business the publicity and support to take it to the next level.

Our students went along to observe the entrepreneurs, learn about their businesses, and build their networks.

16 businesses from across the North East were nominated to compete on the night, and two of them were Business School alumni. Having studied Innovation, Creativity and Entrepreneurship (ICE) and Arts, Business and Creativity (ABC) here. Melisa Martinez Cortes who graduated in 2016, founded Mexicatessen in 2018 which allows the UK to have a taste of Mexico through authentic Mexican gastronomic and cultural experiences as well as a line of authentic handmade Mexican products. Melisa’s success with Mexicatessen was recognised at the dinner with her coming in the final three.

Melisa said “Being in the finals of IWCYC Challenge was a great experience. It was an amazing opportunity to be heard by the right people, for them to know about what I do and the passion I have for my business. Pitching 16 times in a row was not an easy task but was definitely rewarding when they announced me in the final three! It was a good practice as well when doing this for other forums. I will never forget how happy I felt and the great connections I made”.

For full details about Melisa and Mexicatessen, view her business profile.

It was a great experience and opportunity for our students to meet successful start-up entrepreneurs, and get some inspiration as to where their Master’s degree could take them after graduating.


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