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Student Life

Scholarship, Friendship and Leadership: MSc International Marketing


After I applied to study MSc International Marketing at Newcastle University Business School, I was lucky enough to be offered the Business Excellence Scholarship. I was pleased to receive both the recognition of my achievements at undergraduate study and the assistance with finances for yet another year as a student with little income. For those who are worried about finances, there are multiple opportunities to get involved in, which can ease the pressure on living costs. For example, the careers service can support 100 hour local enterprise internships with £700 bursaries.

My course has exceeded my expectations in most respects. I now feel prepared for solving real world marketing problems and ready to start my career in consumer insights. I have been provided with both a broad and deep knowledge of marketing theory and how to apply this to the commercial environment. I have particularly enjoyed the practical elements of my course, whereby we have been involved in developing campaigns and marketing plans for real business briefs. I found that this application of theory really helped me to understand concepts that may seem difficult at first.


For those who are worried about the workload of the master’s courses, I have found it challenging, but manageable through planning and efficient use of time. When courses are labelled as “full-time” you should expect to be spending your entire working week either in lectures, in seminars, working on group projects or independently studying. However, that is not as daunting as it sounds, this course requires the perfect balance of both collaborative and independent study, meaning that you spend a lot of time with course mates allowing enduring friendships to be built early on.

I have found myself flourishing as a person because of the diversity of people studying my course. There are students from a total of 98 different nations studying at the business school allowing for excellent international networking in this ever-globalising business environment. It’s been so interesting making friendships with people from all over the world, learning about different cultures, and how marketing should be adapted to meet the varying needs of different cultural backgrounds.

As a student who studied at Newcastle University for my undergraduate course too, it has been particularly enjoyable spending another year in such a vibrant student city, that I fell in love with 3 years ago. I have been able to show the friends I have made this year all my favourite spots and things to do in Newcastle, such as The Stand Comedy Club, cute places to eat and of course the famous nightlife. Even in the business school we never feel far away from Newcastle’s culture, being situated directly across the road from the famous St James’ Park stadium, and a 5 minute walk from the city centre.


I included the term leadership as a buzz-word to represent the employability raising opportunities that I would recommend getting involved in while studying here. For example, one of the assessments on my course, called the Greggs Marketing Challenge, is an annual competition designed by Greggs plc. Students across the North East are briefed with the task of designing a campaign. One team from each university was shortlisted to go head-to-head in a pitch-style presentation in front of a panel of experts. This kind of opportunity provides you with excellent examples to refer to in your CV or in interviews.

The business school also recruits a team of several students, called Business Champions, who are paid to represent the school at external events, such as open days, and also engage in social media marketing, which acts as fantastic experience for marketing-based job applications.

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