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Using the LAMP 2-hour job search strategy

The LAMP job search strategy, created by Steve Dalton, offers a manageable and versatile structure to help embed good practice into your fulltime job search. Dalton developed the model after being asked by one of his own students for a clear step by step guide for managing their own job search, rather than simply being told to research employers and reach out to the entire list.


Create a simple Excel spreadsheet to map your findings for the following:

Step 1 – List

Firstly, brainstorm a list of 40 employers within your chosen industry sector in column one. Consider companies of all sizes and all types, including dream employers to SME’s and niche companies, and NGO’s, governmental and not for profit.

One suggestion is to list

  • 10 dream employers
  • 10 via alumni which in this context is used to cover all existing authentic connections (maybe those you have secured via LinkedIn)
  • 10 with existing job openings
  • 10 trending organisations. Google trending organisations filtered by industry, field and job position, to find out what’s happening now or in near future. Skim the results and make your choices.

Top Tip: Don’t limit this to the companies you are already aware of but try to keep to minimal research at this stage!


Step 2 – Alumni

Secondly, use LinkedIn and NCL Spark to identify whether alumni from Newcastle University (or other educational institutions you have studied at, or companies you have previously worked for) are accessible.

Top Tip: Use LinkedIn’s search box and via people, filter by school/institution/company. List these as a simple yes or no on the second column of your spreadsheet.


Step 3 – Motivation

Consider your level of interest in each of these companies, as this is a very important variable in this process. Be honest – is it because the application process is easy? Does the company/sector genuinely reflect your interests and goals? Aim for employers that you are instinctively drawn to and have roles that incorporate the skills you want to use.

How keen are you to work there? In your third column, score on a scale from 1 (not interested at all or unknown to you) to 5 (very motivated).

Top Tip: For companies you are not familiar with, find out a little about them to form your first impression!


Step 4 – Posting

Use the LinkedIn jobs board or a similar reputable site, such as MyCareer or TargetJobs to find out how actively each company is recruiting in the market and at what level. Gauge the ‘quality vs. quantity’ of roles being advertised.

Score on a scale from 1 (not recruiting at all) to 5 (active, at my level).

Top Tip: The goal here is to understand the market better. Which companies are growing? Which companies might have a recruitment freeze? Which geographies are they hiring in?


Step 5 – Collating results

Now time to reorder your list, so add a final score column. List your companies in column 1, use Alumni as the second filter, rating yes higher than no, followed by motivation (1-5) and posting (1-5). Find the reasonable cut-off point for the highest scoring companies

By identifying and prioritising a list of target organisations at the outset, you should find yourself working smarter not harder. Watch Steve Dalton explain his model further here!

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